SaaS teams in Australia need results, not fluff. This guide compares five freelance SEOs who fix core site issues, ship pages that drive trials, earn real links, and provide clear, easy to read reports. You will see what each one offers, where they fit best, and a simple price guide to help you choose.
How we judge
- Fast wins in the first 90 days
- Simple plans your team can follow
- Balance of tech, content, links, and tracking
- Clear prices with no agency layers
A simple 90 day plan
Weeks 1 to 2: fix crawl and speed basics, remove junk pages, set tracking for trials and sign ups.
Weeks 3 to 6: publish or refresh 6 to 12 pages, tighten internal links, add useful page tags, start a few good links.
Weeks 7 to 12: push what works, refresh pages that slip, hand over short how to guides.
Common mistakes
Chasing traffic and ignoring trials. Buying cheap links. Publishing with no internal links. Guessing without tracking. Using too many vendors. Rebuilding templates with no plan. Letting good pages decay.
1) Aidan Coleman
Snapshot
Location: near Sydney, serving Australia wide
Best for: SaaS and ecommerce teams that want one owner and clear reports
Typical engagement: monthly management, with options for one off projects and audits
Overview
Aidan Coleman gives you direct access to the person doing the work. No account managers. No padded fees. You get clear calls, simple plans, and full access to your data so you always know what is working. Most Sydney clients use him for monthly SEO, and he also runs one off projects, independent audits, performance reviews, and focused help for link building and technical fixes. He works like part of your team, learns your goals, and lines the plan up with what matters to your business.
He stands out in ecommerce by treating your store like his own. That means open goals, straight updates, and a plan that covers collections, products, content, and safe links. For local work he builds area based strategies, tunes your Google Business Profile, and grows real reviews. He ranks his own site in his market, which shows he can rank yours too.
He is hands on with WordPress and Shopify, so small design and dev changes do not stall progress. Scope is flexible, from full builds to single tasks. The reports are plain English. You leave each call knowing what shipped, what moved, and what is next.
Services
SEO
Strategy, goals, on page updates, safe link work, and tracking you can read.
Ecommerce SEO
Stronger collection and product pages, better internal links, useful category content, and flexible help by task or full build.
Local SEO
Google Business Profile tune up, clean NAP data, solid location pages, real review flow, and tight area targeting.
SEO audit
Clear check of tech, content, and links with a list of fixes, owners, and an order of work your team can ship.
Pricing (starting)
Starting price: $1,000
You get: custom reports, a monthly call, keyword research, link outreach, new pages, ongoing tweaks
Client feedback
Open reporting, straight talk, and steady wins. Teams note stronger trial pages, cleaner internal links, better local reach, and links that lift rankings without risk.
2) Jack Genesin
Snapshot
Location: Australia
Best for: complex templates, large docs, or many products
Typical engagement: audit and roadmap, then monthly help for safe rollouts
Overview
Jack keeps changes safe and easy to ship. He maps page types and crawl paths, fixes speed basics, and rolls out template updates with checks on staging and live. He builds link hubs across docs and blog, trims thin pages, and doubles down on pages that drive trials. His notes are clear for devs, and the backlog he leaves is simple to run.
Services
Template and IA overhaul
Restructure page types, fix pagination, clean up nav and breadcrumbs so crawlers and users find the right paths.
Schema and SERP upgrades
Product, FAQ, how to, and review markup with testing and rollbacks for safe gains.
Docs and knowledge base SEO
Cluster docs by topic, remove dead ends, wire smart cross links that lift help content and product pages together.
Release QA and monitoring
Pre and post release checks, render tests, log review, and alerts so new code does not break search.
Pricing
From AUD 2,800 for an audit. Ongoing help set to your sprint pace.
Client feedback
Developer ready notes and calm delivery. Fixes stick, no risky bulk edits.
3) Daniel Ortega García
Snapshot
Location: Australia
Best for: content led SaaS growth tied to trials
Typical engagement: monthly content program with setup option
Overview
Daniel mixes clean tech work with a simple content engine. He ties topics to real user problems, writes short briefs so writers move fast, and sets tracking for trials and demos. He adds internal links, refreshes pages that slide, and cuts tasks that do not help the numbers. Work lines up with sales, not vanity traffic.
Services
Editorial strategy and briefs
Topic map by role and stage, pain point led briefs, and a weekly publish rhythm.
Conversion content
Comparison and alternative pages, side by side guides, and FAQ blocks pulled from support and sales calls.
Internal link architecture
Hub and spoke maps, link caps by template, and monthly refresh passes to lift key pages.
Light PR and partnerships
Guest spots and partner mentions that send real users, tracked back to trials.
Pricing
Setup from AUD 1,900. Monthly plan sized to content volume.
Client feedback
Tight briefs, quick edits, pages that match sales talk. Writers move faster with fewer rewrites.
4) Jared Bennett
Snapshot
Location: Australia
Best for: migrations and new launches where traffic risk is high
Typical engagement: fixed launch package with follow on support
Overview
Jared is the safe pick for big changes. He plans redirects, template fields, and tracking early. He runs checks on staging and live, fixes issues fast, and then builds a small set of links to steady rankings. After launch he fills gaps, refreshes key pages, and keeps reports simple so you can see what moved.
Services
Migration planning and redirects
URL maps, parameter and canonical rules, and soft launch tests to protect rankings.
Launch QA and tracking
Core Web Vitals budgets, event tags for trials and demos, and go live scorecards.
Post launch stabilisation
404 catchers, quick fixes for template misses, and refreshes for top pages that dip.
Comparison and alt page build
Spin up product, comparison, and alternative pages that capture switch intent.
Pricing
Launch help from AUD 3,800. Follow up priced by scope.
Client feedback
Low stress launches and steady rankings after go live. Clear checklists and fast answers in crunch time.
5) Will Mullins
Snapshot
Location: Australia
Best for: steady growth with low risk and clear reports
Typical engagement: starter audit then ongoing help
Overview
Will fix tracking and simple tech blocks first. Then he improves key pages, adds clear calls to action, and runs light outreach to partners. He leans into what drives trials and cuts the rest. Plans stay small and clear so teams can follow them without extra meetings.
Services
Quick technical wins
Image trims, script cleanup, lazy load, and basic crawl fixes that speed up pages.
CRO and on page tune ups
Stronger titles, headers, and CTAs on money pages, plus simple tests that do not need dev time.
Partnership and local signals
Supplier mentions, directory cleanup, event pages, and a few high trust links.
Simple reporting and coaching
One page dashboards and short coaching calls so your team can keep shipping.
Pricing
Audit from AUD 1,400. Monthly help built around a small task list.
Client feedback
Better sign up quality and cleaner reports. Handoffs are smooth.
Shortlist at a glance
| Freelancer | Best for | Price guide |
| Aidan Coleman | All round SaaS and ecommerce growth in 90 days | From $1k start; scope adds as needed |
| Jack Genesin | Complex templates and many products | Audit from AUD 2.8k; monthly by sprint |
| Daniel Ortega García | Content led growth tied to trials | Setup from AUD 1.9k; monthly by volume |
| Jared Bennett | Safe migrations and new launches | Launch from AUD 3.8k; follow up by scope |
| Will Mullins | Low risk steady growth and simple reports | Audit from AUD 1.4k; light monthly help |
Pick by scenario
- One owner for tech, content, links, and clear reports with real gains in 12 weeks: Aidan Coleman
- Heavy templates or many products and need safe fixes: Jack Genesin
- Win by steady publishing tied to buyer needs: Daniel Ortega García
- Launching or migrating and cannot risk a dip: Jared Bennett
- Want low risk growth and simple handovers: Will Mullins
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What to send before kickoff
One goal for the next 90 days.
Non brand traffic, top pages, sign ups, trial to paid rate.
CMS and analytics access.
A single owner on your side.
Weekly status notes format.
Short how to docs so the team can keep going later.
Final take: all five can help, but most SaaS teams in Australia will get the most balanced results with Aidan Coleman.