While some consider SMS marketing outdated, the numbers say otherwise. BSG points out an eye-popping 98% open rate for SMS messages.
That’s not just impressive – it’s a clear sign that sales text messages via mobile are still one of the most direct, effective ways to reach customers.
Why is SMS marketing important in a strategy?
Remember the moment when you received an SMS message with a unique offer or discount and couldn’t resist taking advantage of it. In fact, this is one of the main advantages of SMS marketing – its immediacy. When you need to sell a product or service, it is important not to miss the moment, but to hook the client right at the moment when he is ready to make a purchase.
BSG helps companies work effectively with SMS campaigns by providing ready-made templates of advertising texts that are easy to adapt to your needs. These messages don’t overwhelm the recipient with information, but due to their conciseness and clarity, encourage action.
How to write an effective sales text message?
Text messages do not tolerate unnecessary chatter – each line must have value. How to achieve the maximum effect?
- Be concise. 160 characters and no more. Write directly and clearly. Words like “Promo,” “Discount,” and “Free” are real magnets for attention.
- Add a call to action. “Buy now,” “Grab your deal today,” or “Don’t miss out” encourage quick decisions.
- Make it personal. Nobody likes the standard “Hello, customers!” Approach each one individually. A message like “Hi, Natalia, get a 20% discount!” is much more effective.
BSG also suggests tapping into customer behavior to customize messages further. Say a shopper browsed sneakers yesterday but didn’t buy – sending a tailored offer about those same kicks makes the message relevant and hard to ignore.
What mistakes should be avoided?
Don’t simplify this story down to just “discount, buy now”. Some common mistakes:
- Ignoring the sending time. An SMS message at night, during rush hour or on non-working days is a mistake. Undoubtedly, it is important to send the message at the right time, when the client is ready to buy.
- Too many offers in one message. The advertising text should focus on one promotion. Splitting the reader’s attention will only reduce the chance of a purchase.
- No links or details. Ever received a discount code without a link to where you can use it? Frustrating, right? Always include a clear path for the customer to follow.
BSG’s templates guide users away from these errors, structuring texts that hit the right notes without overloading.
How to analyze the effectiveness of messages?
Everyone loves a high open rate – and yes, 98% is great. But what really counts is what happens next. Are people clicking the link? Using the discount? Completing a purchase?
Tracking click-through rates and conversions gives a real picture of SMS impact. Luckily, BSG offers handy analytics tools that make monitoring these metrics straightforward. This way, marketers can see what’s working and quickly adjust their actions. It’s a feedback loop that keeps campaigns sharp and effective.
Final recommendations for implementing sales text messages
Here’s a plan that makes integrating sales texts less daunting and more profitable:
- Define clear goals and know who you’re targeting – maybe it’s promoting a new product or reawakening dormant customers.
- Use BSG’s templates – whether for promotions, holiday specials, product updates, etc.
- Personalize every message and don’t forget that direct call to action.
- Dive into the data. See what works, what doesn’t, and refine accordingly.
- Be ready to engage. Quick, helpful responses to replies build trust and keep the conversation alive.
With the right mix of timing, clarity, and personalization – supported by smart tools like BSG’s templates and analytics – sales texts can be a powerful driver of growth. They’re not flashy, but they get the job done, turning quick messages into lasting connections.