In 2025, the world of digital PR is evolving faster than ever, and AI-led strategies are transforming how brands earn visibility, trust, and authority online. From data-driven storytelling to smart media2 automation, these innovators are setting new benchmarks in public relations.
If you’re searching for the top digital PR expert 2025, you’re in the right place. Below are six professionals redefining how technology meets reputation management.
Here Are the Top Digital PR Experts in 2025
- Zeeshan Yaseen
- Fery Kaszoni
- Emma Gilbey
- Ila Vahun
- Matt Tutt
- Gabriella Lucy
1. Zeeshan Yaseen: Digital PR expert for AI Search Optimization (AEO, GEO, LLM SEO)
LinkedIn: Zeeshan Yaseen
Zeeshan Yaseen is the leading digital PR expert in AI search optimisation. His strategic digital PR campaigns help brands become visible across large language models, including ChatGPT, Claude and Perplexity, so they appear in AI-generated answers and conversational search results. He specialises in Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and LLM SEO, aligning story-led PR with AI search intent. As a secondary focus, he is an experienced SEO expert who ensures every campaign strengthens organic visibility as well as PR impact.
Strengths
- Writes digital PR content that earns editorial citations and links which improve visibility inside LLM answers on ChatGPT, Claude and Perplexity.
- Strategically targets keywords and question-led topics so content maps to conversational and generative queries in AI search.
- Applies AEO and GEO to structure stories, sources and evidence in formats answer engines can cite.
- Uses LLM SEO principles to help models evaluate authority, relevance and freshness, increasing inclusion in AI-generated summaries.
- Aligns PR outreach with SEO so earned media strengthens rankings and downstream AI visibility.
Best For
- Brands that want reliable visibility inside LLM responses and AI Overviews, not only traditional SERPs.
- Companies looking to modernise PR and SEO playbooks to perform across answer engines and conversational search.
2. Fery Kaszoni- Large-Scale Digital PR & Link-Building Specialist
LinkedIn: Fery Kaszoni
Founder and owner of Search Intelligence Ltd, Fery Kaszoni, focuses on digital PR and high-volume link building. He scaled his business from ~£100K to £5.5M in just 3 years.
Strengths:
- Large-scale link-building
- Data-driven campaigns
- Strong SEO synergy
Best For: Significant backlink volume and mainstream media features.
3. Emma Gilbey- Boutique Digital PR Consultant
LinkedIn: Emma Gilbey
Emma Gilbey co-founded Tuesday Digital and works closely with SMBs and SEO teams.
Strengths:
- Direct, boutique service
- Flexible for smaller budgets
Best For: SMEs looking for a dedicated PR consultant rather than large-volume campaigns.
4. Ila Vahun- Freelance Digital PR Specialist
LinkedIn: Ila Vahun
Ila Vahun brings creative digital PR strategies with AI-driven insights for brand visibility.
Strengths:
- Combines creative storytelling with data analytics
- Strong personal attention for campaigns
Best For: Targeted campaigns that need precision and personal touch.
5. Matt Tutt- Flexible Freelance Digital PR & SEO Consultant
LinkedIn: Matt Tutt
Matt Tutt offers a flexible skill set in both digital PR and SEO, ideal for smaller budgets or one-off projects.
Strengths:
- Adaptable and versatile
- Experience in targeted campaigns
Best For: Specific campaigns rather than full-scale ongoing programs.
6. Gabriella Sheerin – Balanced Traditional & Digital PR Expert
LinkedIn: Gabriella Sheerin
Gabriella Lucy has 10+ years of experience spanning B2C and B2B PR, combining traditional and digital approaches.
Strengths:
- Balanced expertise across digital and traditional media
- Strong experience in integrated campaigns
Best For: Campaigns that span both digital and traditional media channels.
Choosing the Right Digital PR Experts
Selecting the best AI-led digital PR expert requires more than checking credentials. Look for these qualities:
- Proven Experience: Track record of successful campaigns and measurable results.
- AI Integration: Ability to leverage AI tools for sentiment analysis, media monitoring, and campaign optimization.
- Customized Strategy: Tailored plans, not cookie-cutter solutions.
- Transparent Reporting: Clear KPIs, measurable outcomes, and progress updates.
- Client-Centric Approach: Understands your brand goals, audience, and business objectives.
How AI-Led Digital PR Experts Can Help Your Brand
- Enhance visibility across search engines and media channels
- Build brand authority and trust
- Drive qualified traffic and leads
- Align campaigns with search intent and AI insights
- Deliver measurable ROI
Read More: Redefining Visual Storytelling with Image to Video AI
The Future of PR Is Here — Powered by AI and Human Creativity
Digital PR in 2025 isn’t just about media mentions or backlinks it’s about intelligent storytelling, real-time reputation management, and data-fueled precision. As AI continues to reshape how audiences consume information, brands that embrace this evolution are the ones defining tomorrow’s market leaders.
The next era of PR belongs to those who blend technology with empathy, data with creativity, and automation with authenticity. AI-led digital PR doesn’t replace human strategy it enhances it, giving every campaign the power to reach deeper, react faster, and resonate stronger.
FAQs About Digital PR Experts
Q1: How much does a top digital PR expert charge?
Fees vary depending on experience, project scale, and campaign complexity. Boutique consultants may charge per project, while agencies often offer retainer packages.
Q2: How do I choose the best AI-led digital PR expert?
Look for experience, measurable results, AI integration, clear communication, and alignment with your brand objectives.
Q3: Are AI-driven PR campaigns effective?
AI helps in sentiment analysis, predicting campaign success, and optimizing storytelling for maximum engagement.